I was tasked with rebranding the various trading names of a custom clothing company Peco Ltd. They wanted a way to incorporate an identity into the logos while keeping a degree of separation in the different companies faces. We discussed different approaches to this and settled on creating the thread throughout the set by using an identifiable icon within each logo. We selected an impactful font type and created the separation by using a different colour assigned to each icon.
The inspiration for the icon came from the directors love for outdoor sports and links to local cross country running and cycling. I represented these ideas through the mountain and sweeping path leading over itÂ
