Sport in action required branded jerseys for their Cycle Zambia Fundraiser. The riders, accompanied by olympic athlete Rebecca Adlington, were riding 300 miles from the tourist capital of Livingston to Zambia's capital Lusaka. Read Rebecca's blog of the ride here:
http://www.rebeccaadlington.co.uk/amazing-africa/
Sport in Actions initial idea for their jersey, was to base it all on the Zambian flag. They wanted to use the symbol of the eagle for the chest and the colours to fill the jersey to create a bright eye catching design. However due to meeting brand guidelines for the various title sponsors such as British Gas and the comfort of the participants riding in the blistering heat, we needed to re evaluate the colour scheme for a cooler and cleaner look
